Public Aligner Website

Public Aligner is a budget-friendly clear aligner brand created to make orthodontic care more accessible. With an affordable, streamlined approach, the brand needed a website that would communicate simplicity, trust, and clarity — without feeling generic or low-end.

We designed a clean, conversion-focused website with a user-friendly structure tailored to first-time aligner users. Beyond the UI/UX work, we provided strategic consulting on website content — from product explanations to onboarding flow — ensuring the brand’s tone and message matched its purpose: simple, affordable, and trustworthy orthodontic care.